What Are Keywords

What are Keywords?  I hear that question a lot from people trying to figure out how to design, develop or promote their online website or affiliate programs.  Many cookie cutter software programs that are designed to help you get a website up and running quickly will often include an area that says "enter keywords here".  Those three little words have baffled more than a few online marketers over the years.

Even still, with Internet marketing gaining popularity many are still confused at to just what are keywords?  Well the fact is that keywords are all too often misunderstood.  A keyword for our purposes, often times, should be a key phrase instead.

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You see, a keyword is the word or words a web surfer types into a search engine to find related web pages for whatever they are looking for. 

But finding relelvant web pages requires more than a single word.  One single keyword on its own is not specific enough.  Take for instance the keyword "Dog".  If you went to Google and typed in the word "Dog" you would get millions of results for that keyword.  But what if that person is looking for a "german shepherd dog" of "dog training" or "dog food"?  They would have to sort through millions of pages just to find what they are looking for.  So, if that person is looking for dog training...the keyword or keywords he or she would type into the search box would be "dog training".  This tells the search engine to go out and find all of the relevant pages related to the keyword term "dog training".

So - lets go back a minute to our original question...What are keywords?  Hopefully, the above paragraph provides you with your very first lesson in keyword selection and research. 

• First - A keyword is word or words that someone types into a search box to find a relevant web page.
• Second - The keyword should actually be a "keyword phrase" to be more targeted and provide a more precise return of relevent pages.

Adding Keywords to Your Website

The above paragraphs explains how someone finds relevant web pages based on the use of keywords.  This is important information for an individual that may be building a website to sell affiliate products, ebooks, or any other online merchandise.  Specifically, you have to know the keywords that buyers are using to search for whatever it is you are selling.

In a nutshell you have to build and design your website around the actual keywords that people are using when they are ready to buy.  These keywords are called Buyer Keywords and they are somewhat tough to find but when you find them you will reap the rewards all the way to the bank.

If you are brand new to keywords, keyword reserch or are struggling understanding what keywords are, I suggest you become a member of one of two prominate internet marketing membership sites...either Affilorama or PLR Pro. They are two great sites that I continue to retain my membership for because they have taught me so much about not only keyword research but about online marketing in general as well as web page design.  My first choice for you would be Affilorama because of the step-by-step instruction methods they use but PLR Pro offers the benefit of an automatic site builder and content provider.  Check them both out for yourself, either is an excellent choice if you want to jumpstart your online earnings.

Click Here to Visit Affilorama                   Click Here to Visit PLR Pro